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校园项目众筹平台是一个专向校友募资的垂直众筹平台，让校友找到值得投资的母校学子的创业项目，建立校友和在校大学生之间的联系，让前者赞助后者的科学创新或创业活动。

网站的核心价值观就是建立校友和母校学生之间更紧密、更透明的关系，让校友在支持学生创业和科研中提高参与度，扮演更重要的角色。
exists to build a marketplace for disruptive initiatives, where youthfully minded doers can seek biased capital and advice from a "crowd" with shared intellectual and collegiate experiences.
Crowdfunding, however, is not a panacea. It is simply a technological tool for pooling resources. aims to use this technology to facilitate access to capital for smart, hungry, foolish yet capable dreamers. People who are willing to put their ideas and ultimately themselves in front of their alumni community in the hope of executing on their projects and ultimately, their companies.
strives to create an alternative path to creative, social, charitable, and business success, one that fosters a diverse ecosystem of entrepreneurship in all its myriad forms within established alumni networks, extending the mission of the university beyond its physical walls.

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